For August, we chose What Am I Drinking?! as our customer of the month! Serena Zelezny, the owner of the company, was more than happy to provide some information about her business:
Tell us a little about your business. What services do you provide? Where are you located?
What Am I Drinking?! is a wine education studio in Bryn Mawr. We offer wine classes throughout week. But unlike a traditional wine school, our goal is to dial down the intimidation factor and create a safe space to learn about wine, regardless your wine prowess.
What are some events or charities your company has been involved in to improve your community?
We opened just this spring, but we’ve already partnered with several nonprofit organizations. This summer we hosted benefit events for Pennypack Farm & Education Center and Breastcancer.org.
What are some advantages of being involved in a small business as opposed to a larger one?
I originally took What Am I Drinking?! on the road to corporate events. But, I have to say, I do value the connection with customers and clients that allows me to really meet their needs. That value was the catalyst for opening my intimate studio. Every guest is important. No one gets lost in a crowd.
Our clients are small business owners and individual home owners. How can your company help our clients?
We love to partner with other small businesses, providing customer appreciation and alternative teambuilding activities. But our classes make for a really great date night, too.
What differentiates you from other companies in your industry?
When I started in wine education I often heard “I love wine. But I don’t know anything about it.” The thing is, you don’t have to know a lot about wine to appreciate it or know what you like. But our industry seems awfully intimidating. So instead of being a wine school for those looking to work in the industry, or collect certificates and postnominals, we provide a safe space for everyone to learn a little something about wine.
Where do you see your business in three years?
Three years ago I was living on the West Coast, and my own wine education studio was a mere idea. I am honored to now be a part of this community and be able to share my love of wine. Over the next few years, I look forward to building WAID, and along the way, partnering with other regional organizations to give back to this community.
What’s the most rewarding part of serving your customers?
Wine is personal; no one experiences it exactly the same way. If I can help guests learn something about themselves and their wine preferences that they can turn around and use at the wine store – and they’ve had a great time, I feel like I’ve done my job.
What’s the greatest accomplishment as a business in the past year?
We opened our doors in May – which, in itself was great. But by August we had already hosted several sold-out classes.